How Cool Brands Stay Hot awarded Marketing book of the year 2011
We are proud to
announce that 'How Cool Brands Stay Hot' from our very own Joeri
Van den Bergh and Mattias Behrer (MTV) won the Marketing Book
of The Year 2011 award. Congratulations to both of them! Marketers
from 85 different countries all over the world voted for their
favourite Marketing Book of 2011. The full list of nominations is
available online.