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  • Introducing InSites Consulting Smartees Webinars

    InSites Consulting Smartees Webinars are a great way to share knowledge and give you information about hot topics in the ever changing marketing research world. They are free of charge and easy to subscribe to. Take a look at the upcoming webinars and sign up online.

    - Thu May 31: Introduction to Research Communities (MROCs)
    - Tue June 26: On-going Research Communities: towards structural collaboration with consumers
    - Tue October 23: Consumer Immersion Communities: a deep dive into the consumer world
    - Tue November 27: Communities for brand & campaign development
    - Tue December 18: Communities & ideation, concept development & launching new products/services
  • Walking the Talk: Co-creating The Future of Online Research Communities
    On Mon, 07 May 2012 by Thomas Troch
    The current economic uncertainty and the re-evaluation of budgets result in a more critical view on research. In evaluating research methods and technologies it’s key to not only take automational, but also informational and transformational dimensions into account. The automational level results in a higher efficiency by reducing time and investments, informational improvements result in ... Read more
         
  • Why every online research community manager likes to work with moms: Part 2
    On Thu, 03 May 2012 by Mieke Van Heddegem
    This is Part 2 of the blog series ‘Mothers in online research communities: a universal experience’. Check out this blogpost for part number one: “Why every online research community manager likes to work with moms.” In the first part of this blog series, we outlined why we love to do research communities with moms: they ... Read more