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Research in the mix

Let me start with this: I LOVE MARKET RESEARCH ONLINE COMMUNITIES! It is my favorite research methodology… And I truly believe that they are a big part of the future of market research! To be honest, I hate the term MROC’s as it sounds like an angry, hungry, hairy beast! I like ‘Insight Communities’ better. [...]Read more

2010 QRCA Global Outreach Scholarship

This month the QRCA (Qualitative Research Consultants Association) rewarded the 2010 QRCA Global Scholarship to Sophie Van Neck, Senior Research Consultant at InSites Consulting. The scholarship is a great opportunity for Sophie. With this scholarship Sophie gets the opportunity to attend the QRCA International Annual Conference. “This will be one of the most exciting experiences of the [...]Read more

Consumer conversations in the co-creation of innovations

Innovations come about in several ways. The innovation process is often powered by technology. In other cases, marketers have sufficient knowledge and intuition to independently create new products. Occasionally, a good innovation is created by accident. Today’s active and empowered consumer is however prepared to innovate in cooperation with brands. Co-creation is the joint creation [...]Read more

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