Joeri Van den Bergh

Joeri’s career overview:

Joeri Van den Bergh is co-founder and managing partner of InSites Consulting. Prior to his consulting tasks at InSites where he focuses on kids & youth marketing , branding and advertising, he was founder and senior research manager of the Marketing Communications, Kids & Teens marketing and Senior Consumer Marketing Research Centres at Vlerick Leuven Gent Management School where he managed a team of academic researchers to provide business partners such as Opel, Nutricia, Unilever, Dexia and Columbia Tristar with fresh insights on target group marketing until 1999. Joeri is now Director of the Youth & Trends Knowledge Center at InSites Consulting. In his spare-time he is Secretary of the Board of Ancienne Belgique (AB), one of Europe’s leading music venues.

Joeri’s expertise and project experience:

• Joeri was involved in a zillion research and consulting projects in marketing areas such as segmentations, pricing, advertising and branding. Some of Joeri’s key clients at InSites Consulting are MTV Networks and Toyota.
• His main areas of expertise are situated in Joeri’s field of interest:
• Youth target groups& marketing
  • Moms of pre-schoolers (babies & toddlers) & parenting issues
  • Kids
  • Tweens
  • Teens& Teenagers
  • Teens& Teenagers
  • Students & young adults
  • Advertising (marcom) and branding research
  • Trends research

Joeri’s educational background:

• Joeri holds a Master in Applied Economics (magna cum laude) and a MBA Marketing degree (Vlerick School – magna cum laude)
• He has contributed to various books and is co-author of the Prentice Hall/Financial Times book on Marketing Communications (also translated into Czech and Dutch) and has published in several academic journals (including the International Journal of Advertising, the Journal of International Consumer Marketing and the Journal of Marketing Communications).



Back