Kristof De Wulf

Kristof's career overview:

• Kristof De Wulf is co-founder and managing partner of InSites Consulting. Next to his responsibilities at InSites Consulting, Kristof is also associate professor of marketing at Vlerick Leuven Gent Management School. At this business school, Kristof is academic chairman of the Vlerick Brand Management Centre. He is also member of the executive committee of the European Marketing Academy and is an active member of the Belgian Marketing Foundation.
• Kristof started his career at the Vlerick Leuven Gent Management School as a research assistant in 1993, focusing on different marketing topics such as direct/interactive marketing, relationship marketing, loyalty management, and brand management.

Kristof’s expertise and project experience:

• During his career, Kristof was involved in hundreds of research and consulting projects in different marketing areas, sectors and regions. Some of Kristof’s key clients at InSites Consulting are Sara Lee – Douwe Egberts, McCain, InBev, ...
• Kristof his main areas of expertise are:
• Product innovation research: facilitating companies in launching successful product innovations on the market, from co-creation concept generation sessions to assessing market impact potential of new product innovations. Kristof has supported more than 20 clients in supporting decision-making in their product innovation funnel.
• Brand management: as academic chairman of the Vlerick Brand Management Centre, Kristof has built extensive experience in brand-related research, working for clients from different industries (FMCG, financial services, B2B, ...).
• Customer experience management: as Kristof’s PhD and early marketing research experience was oriented towards relationship and loyalty management, he is in a very good position to advise customers on how to optimise and measure customer experience, both on a touchpoint and on an overall relationship level.

Kristof’s educational background:

• Kristof holds a degree of Applied Economic Sciences obtained at the University of Antwerp, a degree of Master in Business Administration from the same university, and a doctoral degree in Economic Sciences obtained at Ghent University.
• His research has been accepted for publication in Journal of Marketing, Journal of Retailing, Journal of Business Research, Journal of Business Ethics, Industrial Marketing Management, Total Quality Management, The Journal for the Theory of Social Behaviour, Psychology & Marketing, International Marketing Review, Journal of Relationship Marketing, The International Review of Retail, Distribution and Consumer Research, Journal of Retailing and Consumer Services, Holland Management Review, Journal of Database Marketing, and Maandblad voor Accountancy en Bedrijfskunde.

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