Niels Schillewaert

Niels’s career overview:

• Niels started as research assistant at Ghent University and The Vlerick Management School in 1994. He taught and researched in a variety of marketing domains. From 1997 to 200O Niels was an ICM Doctoral Fellow. In 2001 he became a part-time marketing professor at the Vlerick Management School, where today he is an Associate Professor in Marketing . His research was published in the International Journal of Research nin Marketing, the Journal of Services Reearch, Industrial Marketing Management, The Journal of the Academy of Marketing Science, The Journal of Marketing Research Theory and Practice, the International Journal of Market Research, the Journal of Business Research and the Journal of Database Marketing. He is a frequent speaker at international conferences of EMAC, AMA and ESOMAR.
• Niels is also co-founder and managing partner of InSites Consulting. Next to client projects he is head of the R&D department at InSites Consulting and the Client Operations division.

Niels’s expertise and project experience:

• During his career, Nielswas involved in numerous research and consulting projects in different marketing areas, sectors and regions. Some of Niels’key clients at InSites Consulting are eBay, Pioneer Electronics, Rabobank, Mio Tech, ...
• Niels’ main areas of expertise are research methodology, web 2.0 research, innovation adoption research, customer satisfaction studies, branding research, pharmaceutical market research.

Niels’s educational background:

• Niels studied Applied Economics and obtained a Masters in Marketing Management, both cum maxima laude.
• He has a PhD in Applied Economics on the subject of adoption and consequences of information technology in the sales force. As a PhD student he studied at the Pennsylvania State University (U.S.A.) and was honored for his research as an ISBM Research Fellow (Winner of the prestigious ISBM Doctoral Award Competition).

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