The InSites Consulting story
Back in 1997, the Internet was still a strange country populated only by geeks and IT-nerds. At the time, traditional research agencies thought this new medium was just a lot of hype and something their clients wouldn’t be interested in.
But in Ghent, four marketing experts had a different view. Tim, Joeri, Niels & Kristof believed the Internet would soon powerfully influence the way people communicate, shop, travel, work and read. Already friends, they came together as business partners to create a little research company called InSites Consulting.
In the early years, InSites Consulting helped marketers who were not afraid to experiment with the new medium (those who had built websites, for instance). They provided research insights (hence the name) to guide them through the difficult process of developing and choosing the right online applications and then putting them on the market.
Over the past ten years, much has changed. InSites Consulting has evolved from a cutting-edge internet research company into a full-service marketing consultancy doing business with the best known brands all over the world.
And yet, much has stayed the same – we’re still totally committed to the original InSites Consulting values. We’re still driven by a passion for innovation, a creative and open-minded approach to the unique needs of each client, and a fierce commitment to customer service.
Tim, Joeri, Niels and Kristof
Founders & managers of InSites Consulting