Press

Press

Limited access to social media at work

06 April 2010

26% of social media users access these websites via their mobile phones. Asia and North America are frontrunners in this. Southern Europe is still somewhat behind to the rest of the world in this area. These are the results of a global study carried out by InSites Consulting in 14 countries among 2,800 respondents.

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A flying start for the new InSites Consulting

22 March 2010

With two new hires and two UK awards, InSites Consulting has lost no time making a big impression on British Marketing Research since starting up the London branch last August.

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Consumenten gaan conversatie aan met merken

22 March 2010

60% van de online Belgen is lid van Facebook. Meer dan de helft van de Belgische internetgebruikers beschrijft wel eens positieve of negatieve ervaringen met merken of bedrijven op sociale netwerksites. Bovendien zijn ze ook benieuwd naar de reacties van bedrijven op hun feedback. Consumenten willen met andere woorden een continue relatie opbouwen met merken waarin ze interesse hebben. Dit is de kernconclusie uit een recent onderzoek van InSites Consulting onder 1700 respondenten.

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940 million social media users in the world

22 March 2010

72% of Internet users are part of at least one social network, which translates to 940 million users worldwide. These are the results of a global study among 2,800 Internet users carried out by the research agency InSites Consulting. Eastern Europe and Asia are the regions with the lowest use (4 out of 10), while South America has the highest usage in terms of percentage (95%). Globally, Facebook remains the most popular online platform (51% use Facebook), followed by MySpace (20%) and Twitter (17%).

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One third of shoppers spent less on shopping this holiday season

29 January 2010

During the past holiday season 80% of the participants bought a present for at least one person. On average 40% of the people donated money to a good cause. One third of shoppers indicate that they spend less on shopping this year compared to last year. These are the results of the InSites pan-European research project on consumers’ shopping behavior during the holiday season in Belgium, the Netherlands, France, Germany and UK.

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