Innovation is widely regarded as a key driver for business growth. As such, it is a high priority for most corporate leaders around the world.
A recent study by Next Level SMG revealed that 70 percent of marketers launched new innovations or line extensions in 2007, while 44 percent also repositioned their brand. However, their biggest single regret of 2007 was not making more effort to understand what makes their customers tick.
Furthermore another recent study estimated that out of 3,000 bright business ideas, only four are likely to lead to promising development ideas, and only one of those four will lead to a winning concept.
The funding and resources needed to innovate mean that the process is risky. Our Innovation Research Unit was set up to help companies reduce the risk of innovation at every stage from idea generation to tracking post-launch performance.
International companies such as Heinz, Nestlé and Pioneer trust the unit for its expertise, customer focus, and ability to provide flexible, customised support to the innovation process. Instead of offering a package research deal, we dig deep into your market and gain a true understanding of your consumers before creating tailored solutions that will help you in giving the right answers to your innovation questions.