InSites Consulting is proud to announce the first management book for the iPad: an enriched multimedia book of The Conversation Manager. The app provides marketers with pictures, videos, presentations and interesting web links to be even better equipped to enter into conversation with consumers.

Consumenten linken zich graag met merken op sociale netwerken. Gemiddeld is één op de drie gebruikers fan van minstens één merk. Het is echter opvallend dat de leden van Netlog, een sociale netwerksite met hoofdkantoor in België, een pak actiever de relatie met merken opzoeken dan de Facebook gebruiker. Dit blijkt uit een studie van InSites Consulting over het gebruik van sociale media.

Compared to the first two quarters in 2009, InSites Consulting has grown spectacularly with over 50% during the first half of 2010 as a result of opening new offices in the Netherlands, UK and Switzerland. A Paris office is scheduled to be opened by the end of 2010.

Facebook is the largest social networking site in the world. 400 million people from around the world use the site at least once per week to communicate with friends and family. In spite of the large number of users, four in ten British users do not trust the company itself. This is the conclusion of a study by InSites Consulting among 2,800 internet users in 14 countries.

60% van de online Belgen is lid van Facebook. Meer dan de helft van de Belgische internetgebruikers beschrijft wel eens positieve of negatieve ervaringen met merken of bedrijven op sociale netwerksites. Bovendien zijn ze ook benieuwd naar de reacties van bedrijven op hun feedback. Consumenten willen met andere woorden een continue relatie opbouwen met merken waarin ze interesse hebben. Dit is de kernconclusie uit een recent onderzoek van InSites Consulting onder 1700 respondenten.

With two new hires and two UK awards, InSites Consulting has lost no time making a big impression on British Marketing Research since starting up the London branch last August. Research Director Paul Nola arrives from Buckingham Research Associates where he was MD, having previously held roles with KAE Marketing Intelligence and the Boston Consulting Group. Paul‟s consultative approach brings together marketing research expertise, commercial understanding and strategic awareness.

In a continuous process of striving for quality, InSites Consulting set up a program to create better surveys called the Watsons. Who are the Watsons? They are members of the TalkToChange Community (www.talktochange.com) who are involved in the process of quality control of surveys. This group of members screens surveys before they are released for fieldwork.

Professional stress is highest among the age groups of 35-44 and 55 to 69 years old. The moment one retires is a crucial one in life, leaving people with a lot of spare time. For physical and mental reasons, social interaction is important to lead a long and healthy life.

The typical Twitter user seems to be a male in his late twenties/early thirties, who is quite tech savvy and active in IT, media/advertising or the consulting business. These Twitter users address questions to brands, hoping they are listening and will answer. Google, Apple and Amazon are the most discussed brands on Twitter. These are some of the results of the Ultimate Twitter Study, conducted by InSites Consulting.

55% haalt gezonde spaarbuffer van 6 maanden salaris niet
38% van de Belgen kan maandelijks maximaal 100 euro sparen. Bovendien weet 20% niet of ze wel aan sparen toekomen. Netto leidt daaruit af dat de meerderheid van de Belgen worstelt met het 'einde van de maand'.Dat betekent dat het voor de Belgen natuurlijk moeilijk is om een gezonde spaarbuffer van 6 maanden salaris aan te leggen. 55% haalt die buffer niet. Dat zijn enkele van de conclusies uit de vierde editie van de jaarlijkse enquête 'De Belg & zijn Geld', die De Tijd en Netto nu zaterdag publiceren. 'Voorzichtigheid' is de rode draad in de conclusies van de enquête, die afgenomen werd in september 2009, tegen de achtergrond van een economische crisis.

InSites Consulting has launched MC DC "Marketers & Consumers, Digital & Connected", in co-operation with IAB Europe. The main conclusion is that marketers will need to adapt to the new possibilities offered by the Internet and other digital media to consumers if they want to meet the expectations of contemporary consumers. A number of evolutions include the shift to more mobile surfing on the Internet, at home and on the move. Apart from fun, the Internet also needs to be useful to surfers. These are some of the results of the MC DC report, conducted in 16 European countries.

Healthy, Non-conformist, Hedonist and Health Expert
9 out of 10 participants in a European patient survey by InSites Consulting had been ill in the last year. In this study, a distinction was made between 4 clear patient profiles: Healthy, Non-conformist, Hedonist and Health Expert. The types differ in their lifestyle, concern about their health and their attitude to prevention and alternative medicine. This patient survey was carried out by InSites Consulting in 7 European countries.

Corporate Social Responsibility (CSR) is a top priority for many companies, but it is still unclear what it does for brands and how they should approach the issue. InSites Consulting performed a worldwide survey and is now sharing the results. When it comes to CSR, consumers put themselves in first place. They look for their own advantage, for themselves and for their immediate environment. In fact, few consumers associate CSR spontaneously with companies or sectors. They consider education and healthcare as the most socially responsible sectors. CSR only becomes added value for consumers when it is relevant and integrated to the company‟s product and brand policies. In these times of economic recession, it is interesting to note that consumers strongly value profitable companies. These are some of the conclusions from the "Corporate Social Responsibility‟ survey performed by InSites Consulting via online group discussions all around the world.

>"Marketers & Consumers, Digital & Connected"
InSites Consulting launches MC DC "Marketers & Consumers, Digital & Connected". The report deals with 17 challenges that digital media marketers are currently facing. The survey is carried out in 16 European countries in a partnership with IAB Europe. MC DC is available from September 2009.

InSites Consulting was de grote winnaar op de MOAwards gisterenavond in Amsterdam. Als enige marktonderzoeksbureau was InSites Consulting genomineerd voor 2 awards en viel het tweemaal ook in de prijzen: "Bureau onderzoeker van het jaar 2009‟ en "SPSS Feedback Innovation Award van het jaar 2009". De uitreiking van de Nederlandse MOAwards zijn een initiatief van de MOA, Center for Marketing Intelligence & Research.

TalkToChange and InSites Consulting launched the Ultimate Twitter Study. The aim of this study is to map the profile, use and motivation of Twitter users. Participants are able to register on www.ulimatetwitterstudy.com and receive a question via Twitter every day. The responses can be followed live on the site. The first results show that Twitter = knowledge, up-to-date, quick, short, open, user-friendly and personal branding. The study will be wrapped up towards the end of June.

9 out of 10 people who took part in InSites Consulting's European patient survey were ill at least once last year. Headache and stress are the most common complaints in the UK. Headache is the most common complaint in the UK but it is still under the European average. 1 out of 5 people in the UK suffers from persistent stress. InSites Consulting conducted this patient survey in 7 European countries.

Despite the current economic situation, half of the consumers in the United Kingdom are still buying branded products. However, 44% of the consumers declare that they will purchase more private label products during the coming year. The choice between branded and private label products depends on the product category. Half of the consumers in the United Kingdom buy branded products, especially in the categories alcoholic drinks and personal hygiene. 24% buy private label products, particularly milk, frozen vegetables, or canned goods. Consumers in the United Kingdom consider that private label products offer a good price/quality ratio. This was evidenced by a survey conducted by InSites Consulting in Belgium, the Netherlands and the United Kingdom.

De online onderzoeksoplossing die verder gaat dan profilering
Enig idee hoeveel % websitebezoekers van plan zijn een nieuwe SUV te kopen binnen de 3 tot 6 maand van minstens € 50.000, en de merken Volvo, BMW of Lexus overwegen voor hun aankoop? Welk percentage van de bezoekers van uw Business-to-Business channel werken als IT manager in een bedrijf met meer dan 200 werknemers? Al eens becijferd hoeveel % van de trafiek op uw netwerk bestaat uit gamers die een PS3 of Xbox bezitten, en maandelijks meer dan € 100 besteden aan nieuwe games? Weet u op welke sites in België de grootste penetratie van consumenten kan gevonden worden die een woonkrediet overwegen, en vandaag klant zijn bij KBC of Dexia? Enig idee welke sites in uw mediaplan moeten zitten om optimaal Nokia of Samsung users te bereiken die klant zijn bij Proximus of Mobistar met een prepaid kaart en ringtones downloaden?

InSites Consulting lanceert "eScape". eScape is een gratis onderzoeksservice die wordt aangeboden in meer dan 30 landen aan online uitgevers en adverteerdersnetwerken. Met behulp van on-site vragenlijsten worden profielen opgebouwd van websites. De verzamelde data worden ter beschikking gesteld voor real-time analyse via een gebruiksvriendelijke en intuïtieve online rapporteringstool. eScape is een gratis business model en is uniek door de snelle inzetbaarheid en de diepte van aangeleverde data. Deze data leveren relevante inzichten aan verschillende doelgroepen: online uitgevers, reclameregies en mediabureaus.

InSites survey panel becomes an online community
InSites Consulting is launching TalkToChange, a survey panel that is now being transformed into an online community. TalkToChange used to be known as the InSites Panel. In this new initiative, members of a survey panel are seen more as participants in a survey project. Surveys amongst members have shown that they want more information on the survey results and more interaction and variation in the survey tools. The TalkToChange community wishes to meet these needs by using innovative tools on the site www.TalkToChange.com and other survey tools. If the client approves, information on the survey results is also shared. The TalkToChange community consists of more than 2 million members in 35 countries.

People have most trust in each other: friends, acquaintances and colleagues are considered to be the most credible source of information. Local celebrities and politicians have the lowest scores. This trend is the same for Belgium, the Netherlands and the UK. And the Internet has become the most important and most reliable medium to find and disseminate information. This is apparent from research conducted by InSites Consulting in Belgium, the Netherlands and the UK.

Currently companies are able to manage and monitor 50% of their customer relationships.
This summer, Peppers & Rogers Group / Carlson Marketing and InSites Consulting held the Relationship Monitor 2008, a Pan-European survey of 17,000 people about the perception, the effectiveness and the evolution of customer relationships in six big sectors: finance, the automotive sector, telecommunication companies, tour operators, airlines and retail in eight European countries, i.e. Belgium, the Netherlands, the UK, Germany, France, Sweden, Spain and Romania. Product, "Value for moneyi" ratio, sales team, delivery, customer service, communication and rewarding are the 7 principal factors analysed in this survey. On the one hand, they can help companies improve their customer relationship using, among others, a method based on four key contact points. On the other hand, they can identify the elements of interest in the eyes of their customers. In the future the "Value for money" ratio in the field of loyalty programmes will become an element which customers in all sectors will increasingly need to take into account. Another new trend is that customers like to be surprised and want unique experiences. Rather than playing it safe by limiting the risks, companies now offer new products and services that meet everyone's expectations to attract and bind customers. Customer relationships today comprise one-to-one marketing.

Vier op tien volwassen surfende Belgen, ruim 2,2 miljoen, behoort tot minstens één sociaal netwerk. Het meest gekende en gebruikte sociaal netwerk bij volwassenen in België is Facebook, gevolgd door LinkedIn en Netlog. Vaak zien we dat surfers een onderscheid maken tussen netwerken voor privé en professionele doeleinden. Consumenten ervaren dat bedrijven sociale netwerken gretig gebruiken als advertentiekanaal. Het Verenigd Koninkrijk ligt op vlak van gebruik van sociale netwerken ver voor op België en Nederland. Dit alles blijkt uit een marktonderzoek uitgevoerd door InSites Consulting rond de bekendheid en het gebruik van sociale netwerken in België, Nederland en het Verenigd Koninkrijk.

3 out of 10 brand conversations results in a change of opinion
Every week Belgians have 25 million conversations about brands. One third of these conversations changes their opinion about the brand. The conversations with most impact are about the brand and the products themselves, and to a lesser extent about the communication campaigns. Everyone takes part in this "word-of-mouth", not just the super influencers. The aim with which and how you start a conversation are the main factors that determine whether the conversation results in a change of opinion concerning a brand. This is apparent from Conversation Mapping research conducted by InSites Consulting and Boondoggle.

Coca-Cola and Nike again at the top
In order to be seen as cool by young people, you must be original, popular and attractive. Friends, music and actors or actresses can be 'cool', according to young people, without too much trouble. But teachers or professors advertising have a much harder time to be seen as cool. For daddies it is no less than three times as hard to be cool than for mommies. Brothers have an easier time than sisters. Young people think cool product categories are: mobile telephones, jeans brands, game consoles and shoes. While banks, temp agencies, travel agencies and coffee and tea brands are facing a major challenge when they want to become cool to young people. Yet, we don't find only cool brands in the product categories with a high cool content. A brand from an industry with little 'cool potential' can yet become cool, provided it uses the correct formula and manipulates the correct chromosomes. This is shown through an extensive study of 1,778 Belgian youngsters between 13 and 29 years-old, that was conducted by market research agency InSites Consulting at the end of August at the request of youth expert MTV Networks.

7 out of 10 supermarket shoppers are open to receiving targeted promotions. The majority of shoppers (61%) say that they often receive supermarket promotions that are not of interest to them. Shoppers are open to innovations in their supermarket: coupons linked to their loyalty card, intelligent shopping carts telling you which products you need based on a shopping list and the total budget of your purchases, shopping carts that automatically register purchases at the checkout, or products in the fridge that warn you when their expiry date is close. While these new applications make shoppers buy more, they are not ready to pay more for them. They still want to keep social contact in their supermarket. This was revealed by a survey conducted by InSites Consulting in collaboration with Living Tomorrow.

86% of Belgians take medication with them on their holiday. Remedies to treat diarrhoea and stomach pains are some of the most common travel medicines. Most holidaymakers also know very well in advance which vaccinations are required for their destination. Compared to other European countries, Belgian home medicine cabinets contain considerably more burn cream, diarrhoea remedies and vitamins, according to a European survey carried out by InSites Consulting in 7 countries.

Half of the Belgian surfers check their doctor's diagnosis on the web. Medical information is one of the most requested types of information on the web. The most popular websites are those dealing with specific symptoms and medical portal sites. 10% ask their doctor for a specific drug based on information they have gathered on the internet. Half of the doctors respond to such requests. All this is shown in a European survey executed by InSites Consulting.

4 out of 10 Belgians are currently on a diet. In Germany, half the population is on a diet. In the Netherlands the number of people on a diet is the lowest, only 3 out of 10. Losing weight under the guidance of a dietician or by following the Weightwatchers' diet are the most popular. 70% of people losing weight are very happy with both techniques. Losing weight already starts when you go shopping, when checking the nutritional value of the purchased products. Especially the fat content, the sugar content and the number of calories are checked. This is apparent from
European research conducted by InSites Consulting.

3 op de 10 Vlaamse jongeren tussen 16 en 17 vindt zichzelf verwend. Het gaat voornamelijk om jongeren zonder broers of zussen. Jongeren beseffen heel goed dat die verwensituatie maar tijdelijk is, namelijk zolang ze thuiswonen en gaan behoorlijk bewust om met hun geld. Jongeren zijn niet te beroerd om hun handen uit de mouwen te steken, zowel in het huishouden als in bijverdienen via studentjobs of vakantiewerk. Gemiddeld beschikken ze over een 22 Euro per week om zelf uit te geven en hun GSM is onmisbaar. Dit blijkt uit een onderzoek uitgevoerd door InSites Consulting in opdracht van het VRT-programma Volt.

InSites Consulting lanceert een reeks innovatieve onderzoekstechnieken onder de noemer Connected Research. Online web 2.0 technieken zoals blogs, chatrooms, communities, ... worden toegepast binnen een marktonderzoeksopzet. Hierdoor ontstaan online conversaties tussen consumenten onderling waar ongefilterde meningen over producten of diensten worden geuit. De consument evolueert van een respondent naar een participant en gaat in interactie met de onderzoeker. Deze nieuwe technieken werden ontwikkeld binnen het R&D team van InSites Consulting en kunnen ingezet worden in zowel traditionele kwantitatieve als kwalitatieve onderzoeksprojecten.