With consumers now in the driver's seat, creating deep connections with them is  critical. This implies that we need to empower consumers and involve them in decision-making every step of the way: wherever they are, whenever they want, however they choose.

TalktoChange panel

TalktoChange is more than just another research panel. It is our proprietary research community of more than half a million active and engaged members in over 25 countries.

We don't just ask questions, we add value for members by allowing them to interact with marketers. We facilitate peer-to-peer member dialogues, share results from our studies, enable members to suggest polls, and give back to society via our partnerships with Unicef and Make-a-Wish. In our TalktoChange lab, consumers co-create and provide valuable feedback on new research solutions.

'Watsons'

We all know Watson as Sherlock Holmes's assistant. He serves as a perfect foil for Holmes: the ordinary man against the analytical machine. At InSites Consulting, Watsons are 'ordinary' consumers being involved in every single project we conduct: from checking the quality of translations, to providing feedback on the format and content of surveys or topic guides and reporting technical problems.

Connected methods

Our research methods are designed to facilitate connections with and between consumers: research communities allowing always-on connections, surveys enabling peer-to-peer interaction, mobile applications ensuring in-the-moment connections, online discussion groups bringing together people from distant locations, consumer blogs helping consumers express their personal stories and experiences.

Visit us at TalkTochange.com and join our community.